Privacy Policy

1. Introduction

SmileNova LLC ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website (smilenova.com), create an account, or purchase our products.
By using our website, you consent to the practices described in this policy. If you do not agree, please discontinue use of our services immediately.

2. Who We Are

Data Controller: SmileNova LLC [Your Business Address] Email: contact@smilenova.com
If you have any questions about this policy or how we handle your data, please contact us using the details above.

3. What Information We Collect

We collect the following categories of personal data:
Information you provide directly:
  • Name and surname
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by our payment providers — we do not store your full card details)
  • Order history and preferences
  • Communications with our customer support team
Information collected automatically:
  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on our website
  • Referring website or source
  • Cookies and similar tracking technologies (see Section 7)

4. How We Collect Your Data

We collect personal data through:
  • Direct interactions — when you place an order, create an account, subscribe to our newsletter, or contact customer support
  • Automated technologies — via cookies, server logs, and analytics tools when you browse our website
  • Third parties — such as payment processors (Shopify Payments, PayPal), shipping carriers, and analytics providers (Google Analytics)

5. How We Use Your Data

We use your personal data for the following purposes:
Table
Purpose Legal Basis
Processing and fulfilling your orders Contractual necessity
Managing payments and preventing fraud Legitimate interest / Legal obligation
Delivering your order via shipping carriers Contractual necessity
Providing customer support Contractual necessity
Sending transactional emails (order confirmations, shipping updates) Contractual necessity
Sending marketing emails (with your consent) Consent
Analysing website usage to improve our services Legitimate interest
Complying with legal obligations Legal obligation

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:
  • Keep your shopping cart active during your session
  • Remember your preferences and login details
  • Analyse website traffic and user behaviour
  • Deliver targeted advertising (where you have consented)
Types of cookies we use:
  • Essential cookies — required for the website to function; cannot be disabled
  • Functional cookies — remember your preferences and settings
  • Analytics cookies — help us understand how visitors interact with our site
  • Marketing cookies — used to deliver relevant advertisements
You can manage your cookie preferences through the cookie banner displayed on your first visit or via your browser settings at any time.

7. Sharing Your Data

We do not sell your personal data to third parties. We only share your data with trusted service providers who assist us in operating our business:
Table
Third Party Purpose
Shopify E-commerce platform hosting
Payment processors Secure payment processing (Stripe, PayPal)
Shipping carriers Order delivery (USPS, FedEx, DHL)
Email marketing services Newsletter and promotional emails
Analytics providers Website performance and user insights
Customer support platforms Managing support requests
All third-party providers are contractually bound to process your data only on our behalf and in accordance with applicable data protection laws.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
  • Order data — retained for 7 years for accounting and tax purposes
  • Account data — retained until you delete your account or request erasure
  • Marketing data — retained until you unsubscribe or withdraw consent
  • Customer support communications — retained for 2 years
Once the retention period expires, your data is securely deleted or anonymised.

9. Your Rights

Depending on your location, you have the following rights regarding your personal data:
For all users:
  • Right to access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate or incomplete data
  • Right to erasure — request deletion of your personal data
  • Right to restrict processing — request limitation on how we use your data
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to certain types of processing, including direct marketing
For California residents (CCPA):
  • Right to know what personal information we collect and how it is used
  • Right to delete your personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your privacy rights
For EU/UK residents (GDPR):
  • All rights listed above, plus:
  • Right to withdraw consent at any time
  • Right to lodge a complaint with your local supervisory authority
To exercise any of these rights, please email us at contact@smilenova.com with the subject line "Privacy Request". We will respond within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against:
  • Unauthorised access or disclosure
  • Accidental loss or destruction
  • Alteration or unlawful processing
These measures include SSL/TLS encryption, secure payment processing, access controls, and regular security assessments.
While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

11. Children's Privacy

Our website and products are not intended for children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

12. International Data Transfers

SmileNova LLC is based in the United States. If you access our website from outside the US, your data may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
We ensure that any international transfers are protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, where required by law.

13. Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.
We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: contact@smilenova.com